Some of the pioneering companies in this regard have been Waring & Gillow, James Shoolbred, Mintons, and Holland & Sons. In the 1950s and 1960s, upholsterers began to increase their business remits. They framed their enterprise more broadly and in inventive terms and began to promote their furnishings to the common public. Firms began to publish and circulate catalogs with prints for various lavish styles to attract the eye of increasing middle classes.
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